Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latest insights are listed below or you can click here to view insights by sector.

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

If you'd like to discuss any of the matters covered in our insight articles, our own reports or to chat about any aspect of research, please contact us at contact@djsresearch.com. Also, if you'd like you'd like to receive tailored, sector specific market research insights direct to your inbox please drop us a note be added to our mailing list.

Latest Market Research Insights

Research Shows Britons Not Satisfied With Major High-Street Banks

September 2012 - Financial Services

Figures from the latest Which? customer satisfaction survey suggest that, despite dominating the UK banking market, the major high-street banks score below average in terms of their customer satisfaction ratings. Of those banks which dominate the UK’s… Read more...

Market Research Identifies Key Health Concerns in Five UK Cities

September 2012 - Health

A pan-European survey, led in the UK by the Universities of Manchester and Liverpool, has uncovered key health factors which they hope Government policymakers will address. Called the largest ever health and lifestyle survey of cities and conurbations across… Read more...

Market Research Finds Britons Resigned to Increased Penny Pinching

September 2012 - Financial Services

An online survey by YouGov of 2,089 adults on behalf of Axa has revealed how Britons are pulling in their purse strings as many do not feel the economy will improve. Just 16% of those surveyed believe their financial situation will get betterin the long term,… Read more...

London Olympics Gives Boost to Acceptance of Flexible Working Finds Survey

September 2012 - Business Support

Market research conducted by Vodafone UK has shown that following the Olympics when many employees were allowed to stay at home, Britons are keener than ever on the idea of flexible or remote working. The long-term outcome of the Games might be a turning… Read more...

Survey Finds Britons Unimpressed by Gimmicky Supermarket Promotions

September 2012 - Retail

A recent survey of more than 4,000 consumers by Market Force has shown that the flood of promotions by rival supermarkets actually confuses and frustrates many shoppers. In total, 82% of the respondents said price-match promises, a popular ploy currently… Read more...

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