Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latest insights are listed below or you can click here to view insights by sector.

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

If you'd like to discuss any of the matters covered in our insight articles, our own reports or to chat about any aspect of research, please contact us at contact@djsresearch.com. Also, if you'd like you'd like to receive tailored, sector specific market research insights direct to your inbox please drop us a note be added to our mailing list.

Latest Market Research Insights

International Market Research Reveals Shopping Preferences of Britons

September 2012 - Retail

A global, year-long study into the retail habits and satisfaction levels of consumers by design consultancy Fitch has made some interesting discoveries about British shoppers. The UK has been found to have the least content customers around the globe, with… Read more...

Market Research Discovers Worst Offenders for Cyber Attacks Globally

September 2012 - Information Technology

Global market research by web security firm Incapsula has demonstrated that the UK currently wears the dubious crown for launching the most cyber attacks per user session in the world. The study broke down the number of Internet attacks by country and will… Read more...

Poll Reveals The Cars Which Britons Find Sexiest When Driven by the Opposite Sex

September 2012 - Automotive

As part of a research project into Britain’s favourite cars, a poll of 1,876 people from across the UK by www.Breakeryard.com has uncovered which vehicles are considered most appealing by the opposite sex. Respondents were asked which car they thought… Read more...

UK Doctor Survey Highlights Problem of Fraudulent Whiplash Claims for Insurance

September 2012 - Health

Market Research by YouGov on behalf of car insurer AXA, which aims to understand the UK culture of Personal Injury (PI) claims to reduce the pay-outs causing car insurance premiums to skyrocket, have discovered a concern over whiplash claims. The survey questioned… Read more...

Market Research Demonstrates Lack of Employee Compliance with IT Security

September 2012 - Information Technology

A pan-European study by IT company Imation has shown how employees respond and comply with security policies in the workplace. The poll, which took a sample of 1,000 workers in Germany, France and the UK, found that Germans, true to their rule-bound stereotype,… Read more...

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