Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latest insights are listed below or you can click here to view insights by sector. 

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

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Latest Market Research Insights

Online Poll Finds the Austin Mini Voted Best British Car Ever

August 2012 - Automotive

Market research has seen the original Mini voted by Autocar.co.uk members as the greatest British car ever made. The Austin Mini, launched in 1959, beat some tough competition to gain its crown, including the much-loved original Range Rover and the Jaguar… Read more...


Market Research Shows Olympic Athletes Outpacing Corporations in Branding Stakes

August 2012 - Sport, Leisure and Tourism

Research carried out by ICM Research on behalf of Third City shows that less than a quarter (24%) of Britons were able to name any sponsor of the Olympics when questioned on 11 and 12 July – just over a fortnight prior to the beginning of the games.… Read more...


Market Research Uncovers UKs Best Heritage Attraction

August 2012 - Sport, Leisure and Tourism

Which? Travel magazine conducted a survey to find out the top heritage site in Britain – rather than popular tourist landmarks such as the Tower of London or the Houses of Parliament, Stirling Castle in Scotland has won the crown. The Which? respondents… Read more...


Survey Finds Many Britons Struggling to Pay High Energy Bills

August 2012 - Utilities

Market research by comparison website Findenergysavings.co.uk has discovered that the weak economy has left Britons struggling to meet the unprecedented price hikes levied by the ‘Big Six’ energy suppliers last year. While traditionally the elderly… Read more...


Market Research Finds Landlords Pleased but Tenants to Suffer Rise in Rental Fees

August 2012 - Housing

Due to weak mortgage lending levels for first-time buyers and the generally poor economy preventing many Britons from being able to afford to get onto the property ladder, there has been a major increase in rental demand – this is cause for celebration… Read more...

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