Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latested insights are listed below or you can click here to view insights by sector.

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

If you'd like to discuss any of the matters covered in our insight articles, our own reports or to chat about any aspect of research, please contact us at contact@djsresearch.com. Also, if you'd like you'd like to receive tailored, sector specific market research insights direct to your inbox please drop us a note be added to our mailing list.

Latest Market Research Insights

Market Research Finds Couples Argue More When Away on Holiday

August 2012 - Sport, Leisure and Tourism

A study by holiday booking website Latedeals.co.uk, which questioned 1,000 Britons, has discovered that instead of experiencing romance and renewed closeness while on holiday, couples tend to have more disagreements. The survey respondents admitted that arguments… Read more...

Global Market Research Finds Professionals Trust the Cloud for Securing Data

August 2012 - Information Technology

A global survey on behalf of Thales e-Security, which questioned 4,000 professionals from the UK, US, France, Germany, Australia, Japan and Brazil, has discovered that almost 50% of organisations now opt for cloud-based services when it comes to sensitive… Read more...

Team GB Success in the Olympics Boosts National Pride

August 2012 - Sport, Leisure and Tourism

A poll of 2,000 British adults by Freeview to measure the British Pride Index has shown that this year’s London Olympic Games have caused a major boost to the nation’s pride. The research findings follow Super Saturday, which saw Team GB win a… Read more...

Reliability Survey Crowns Mazda MX-5 as Top Performer

August 2012 - Automotive

The latest annual reliability survey by What Car? Magazine has seen Mazda’s MX-5 sports car win the crown over more than 50,000 other vehicle contenders. Manufactured since 2005, Mazda MX-5s have been recorded as having a mere 4% failure rate. This… Read more...

Insight Survey Finds UK Shoppers are Mad for Discounts

August 2012 - Retail

A shopper insights study by global consumer engagement and incentives company Parago has revealed that the majority of UK consumers have grown more price sensitive in the last twelve months, prompting an eagerness to hunt down bargains and make careful price… Read more...

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