Market Research Insights and Research Findings
Latest Market Research Insights
Market Research Finds UK Advertisers to Benefit from Rise in Multi-Screening
June 2012 - Media and PR
An independent study for Thinkbox, the UK’s marketing body for commercial TV, has shown that Britons who watch telly while at the same time using an Internet-connected device (such as a smartphone or tablet) are less likely to change the channel during… Read more...
Survey Reveals Visitor Interest in London Museums during Olympics
A new audience survey by entertainment marketing agency Aka has discovered that in addition to visitors flocking to London for the upcoming Olympic Games, they are also keen on exploring the capital’s renowned museums and theatres. Two thirds (66.4%)… Read more...
Market Research Finds Apprenticeship Opportunities Lacking in IT Sector
June 2012 - Information Technology
According to graduate careers site TARGETjobsIT.co.uk, there is a lack of work experience opportunities in the technology industry and it is deterring many undergraduates from pursuing a career in the sector. The study questioned 700 IT and engineering undergraduates… Read more...
Survey Reveals Appalling Waste of Money Caused by Leaving Electrics on Standby
June 2012 - Utilities
Ground-breaking market research into the UK’s energy use has uncovered some shocking data - the nation is currently wasting £13 billion every year unnecessarily due to homeowners leaving gadgets on standby. British households were found to spend… Read more...
Poll of UK Teachers Finds Improvement in Pupil Behaviour
June 2012 - Education
According to a new government study which surveyed 1,600 teachers in the UK, pupil behaviour has improved compared to four years ago. A majority of three in four teachers (76%) now rate pupil behaviour as good or very good, representing a 6% rise when compared… Read more...