Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latested insights are listed below or you can click here to view insights by sector. 

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

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Latest Market Research Insights

Poll Finds UK Shoppers Want Improvement to Online Checkout Process

May 2012 - Retail

A survey by MasterCard has revealed where small businesses and private sellers are falling down in their online customer experience. The market research found that consumers are most frustrated online when it comes to entering payment, billing and shipping… Read more...


Survey Discovers Many UK Drivers Confused Over Tackling Tyre Flats

April 2012 - Transport & Infrastructure

The latest Kwik Fit survey has revealed that many Britons are alarmingly unprepared for a tyre flat - 1.3 million British motorists don’t know if their vehicle has a spare wheel and a further 1 million confessed to not having any provisions whatsoever… Read more...


European Study Finds Britons Leading the Way in Mobile Gaming

April 2012 - Information Technology

A survey of the UE5 market - England, France, Germany, Italy and Spain – has shown that the UK ranks highest for mobile gaming in terms of uptake and frequency. While the amount of people in Europe playing games on their mobile at least once a month… Read more...


Survey Reveals Rise in Restaurant Voucher Popularity

April 2012 - Food

Market research exploring UK voucher use in restaurants and pubs by Peach Factory has found that more than two in five consumers out of the 2,000 polled now rate vouchers very or extremely important when deciding where to eat out. Young people were revealed… Read more...


Survey finds Dundee University provides best student experience

April 2012 - Education

A recent survey has found that students at the University of Dundee enjoy the best quality of university life within the UK.  The Times Higher Education magazine’s annual poll was based on the opinions of over 14,000 UK undergraduates.  Students… Read more...

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