Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latest insights are listed below or you can click here to view insights by sector.

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

If you'd like to discuss any of the matters covered in our insight articles, our own reports or to chat about any aspect of research, please contact us at contact@djsresearch.com. Also, if you'd like you'd like to receive tailored, sector specific market research insights direct to your inbox please drop us a note be added to our mailing list.

Latest Market Research Insights

Poll Shows Beach Holiday Abroad 25 Percent Cheaper than London during Olympics

June 2012 - Sport, Leisure and Tourism

A poll of more than 2,000 adults by M&S Money has found that many Britons plan beach getaways during the first week of the Olympics as opposed to staying in London. This decision will see people saving 25% - while a beach trip to popular overseas destinations… Read more...

Poll Finds Britons Mad About Fish & Chips and Tea to Celebrate Diamond Jubilee

June 2012 - Food

As the Diamond Jubilee approaches, a survey by the UK’s largest online network of community websites localpeople.co.uk has discovered that most Britons will be celebrating the special occasion with traditional fish and chips plus cups of tea. According… Read more...

Poll Finds UK Shoppers Want Improvement to Online Checkout Process

June 2012 - Retail

A survey by MasterCard has revealed where small businesses and private sellers are falling down in their online customer experience. The market research found that consumers are most frustrated online when it comes to entering payment, billing and shipping… Read more...

Insight Study Into HR Sector Discovers Skill Shortage That Needs to Be Addressed

May 2012 - Business Support

According to a new report by recruitment firm Reed UK, skills shortages are negatively affecting the growth of many UK businesses in the HR sector. Based on market research by Reed who canvassed the views of 1,500 UK employers and employees, the report said… Read more...

Market Research Reveals the Car Manufacturer Rated Highest by Britons

May 2012 - Automotive

A survey of 18,000 UK car owners by JD Power and What Car? Magazine has found Jaguar crowned top of the list for cars that Britons are most satisfied with. Editor-in-chief of What Car?, Chas Hallett, commented: “This study shows that customers are really… Read more...

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