Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latested insights are listed below or you can click here to view insights by sector. 

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

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Latest Market Research Insights

Health Poll Sees Britons Struggling to Meet Five-A-Day Fruit & Veg Target

May 2012 - Health

The latest YouGov poll on behalf of the World Cancer Research Fund (WCRF) has found that most Britons are failing to eat their five portions of fruit and vegetables a day as recommended by The Department of Health. In total, just one in five respondents out… Read more...


Market Research Reveals UK Success Stories for Foreign Tourist Popularity

May 2012 - Public Consultation

Research by VisitBritain has uncovered the most popular current UK destinations according to foreign tourists. The study analysed overnight stays at UK cities by overseas visitors in 2011 - London at 15 million and Edinburgh at 1.3 million retained their… Read more...


Global Survey Finds UK Students Most Savvy About E-books

May 2012 - Information Technology

The latest Global Student E-book Survey by ebrary has found that UK students not only have the greatest preference to digital books over their printed counterparts, but a higher usage of them than people elsewhere in the world. In total, 58% of UK students… Read more...


Poll of Young Travellers Finds Biggest Holiday Regret to Be Tattoos

May 2012 - Public Consultation

A survey of 1,790 holidaymakers aged 18 to 25 by travel agent sunshine.co.uk has revealed the travel souvenir they most regret. With 19% of respondents admitting to having had a tattoo on a trip abroad and as many as 54% who said they knew someone who had… Read more...


Poll Finds Most Britons Angry Over Shocking Rise in Rubbish on Streets

May 2012 - Public Consultation

A nationwide poll for the Daily Mail has revealed the overwhelming consensus amongst Britons that litter is a major problem which needs to be tackled. A total of 97% of those surveyed view litter as a problem which is damaging their everyday quality of life… Read more...

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