Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latested insights are listed below or you can click here to view insights by sector. 

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

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Latest Market Research Insights

Shocking Poll Discovers Many Britons Clueless About World Geography

April 2012 - Education

A survey of 1,318 UK adults by online travel agent www.sunshine.co.uk has discovered an alarming ignorance amongst Britons when it comes to capital cities around the world.  Contrary to the belief that Brits are a nation of experienced travellers, the… Read more...


Poll Uncovers Public Perception of 3D Technology

April 2012 - Information Technology

A new poll published on 3dfocus.co.uk has revealed what Britons think about 3D entertainment. The question: “Do you think 3D will become truly ubiquitous? (ATM screens, portable DVD players, websites etc.)” received 772 responses, of which 49%… Read more...


Market Research Indicates Expectation of Last Minute Hotel Bookings for Olympics

April 2012 - Sport, Leisure and Tourism

A survey by deals website Travelzoo has found that 12% of Britons have not yet secured their accommodation for visiting the capital during the Olympics, promoting the prediction that London hotels will see a surge in last minute bookings. The study also revealed… Read more...


International Survey Shows Rise in Home Wi-Fi

April 2012 - Information Technology

Global market research has found that more than 439 million households around the world now have a Wi-Fi-based home network – this equates to over 25% of all households across the world. South Korea was revealed to have had the highest Wi-Fi household… Read more...


Nationwide Survey Uncovers Local Opinion about Towns

April 2012 - Sport, Leisure and Tourism

A poll of more than 5,000 people across 165 community sites by localpeople.co.uk has revealed what the nation thinks about their towns. The Town Survey, which is the first of its kind, discovered that the main gripe people have is relates to transport and… Read more...

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