Market Research Insights and Research Findings
Latest Market Research Insights
Survey Discovers Digital Divide between Parents and Children
February 2012 - Information Technology
An online survey of 1,800 Britons by ParentPort website on has found that only one in six parents (16%) understand the technologically advanced gadgets used by their children. ParentPort itself was jointly set up in October last year by consumer bodies which… Read more...
Market Research Finds Fast-Food Franchises Weather the Recession Well
February 2012 - Food
A survey by FranchiseSales.com has confirmed that fast-food restaurants serving low-cost meals are one of the better performing industries since the recession took hold in 2008. The study showed that the average age of the person attracted to buying a fast-food… Read more...
Market Research Uncovers the Gifts Women Detest on Valentines Day
February 2012 - Public Consultation
A survey on behalf of the UK Gift Card & Voucher Association (UKGCVA) has revealed the gifts women don’t want, don't use and plainly find offensive on Valentine’s Day. Top on the list for most hated presents that are guaranteed to make… Read more...
International Survey Reveals Facebook Fatigue and Other Internet Trends
February 2012 - Information Technology
An international market research study on trends in Internet behaviour has found that while social network activity is growing, researchers are seeing a decline in usage amongst early adopters of Facebook. The authoritative survey by GlobalWebIndex measured… Read more...
Market Research Measures UK Publics Opinion on Business as a Force for Good
February 2012 - Business Support
As part of a new ‘Business is Good for Britain’ campaign by the British Chambers of Commerce, a survey of more than 2,000 people in the UK has shown that the majority of people at 82% think that businesses are ultimately a ‘force for good’… Read more...