Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latested insights are listed below or you can click here to view insights by sector.

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

If you'd like to discuss any of the matters covered in our insight articles, our own reports or to chat about any aspect of research, please contact us at contact@djsresearch.com. Also, if you'd like you'd like to receive tailored, sector specific market research insights direct to your inbox please drop us a note be added to our mailing list.

Latest Market Research Insights

Poll Finds Majority of Britons Support Leaving the EU

August 2011 - Central Government

An independent YouGov poll has provided the biggest indication yet that the majority of Britons, at 52%, would vote in a referendum for the UK to leave the EU. Just 30% of those surveyed said they wanted to remain in the EU, while nearly 8 out of 10 people… Read more...

Survey Shows Increasing Popularity of Gaming in Europe

August 2011 - Public Consultation

A market research survey on behalf of PopCap has revealed that more than half of Europe's adults are gamers, indicating that the games industry is one of the fastest growing in the world. The National Gamers Survey, which focused on adults playing games… Read more...

Two-thirds of UK shoppers say cash is inconvenient

August 2011 - Financial Services

New research based on a survey of 2,000 UK consumers on behalf of Barclays has found that one in eight don't carry any cash and half believe that coins and notes will become obsolete in the future. Further results showed that the average British purse… Read more...

BBC Survey Reveals Football Matchday Price Differences

August 2011 - Sport, Leisure and Tourism

A BBC survey has measured the varying costs that football clubs charge on matchdays. The Premier League meanwhile has defended the contrasting prices by saying that clubs try to pitch fees at different levels for fans with different budgets. The study found… Read more...

UK Poll Sees Dame Helen Mirren Voted Female 'Body of the Year'

August 2011 - Public Consultation

A new poll on behalf of the LA fitness gym chain, which has more than 80 branches across the UK, has found 66-year-old Oscar-winning actress Dame Helen Mirren named "Body of the Year". The survey asked 2000 men and women for their view on which… Read more...

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