Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latested insights are listed below or you can click here to view insights by sector. 

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

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Latest Market Research Insights

Poll Uncovers Most Popular Baby Names in England and Wales

August 2011 - Public Consultation

The latest poll published by the Office for National Statistics has revealed the current most popular baby names in England and Wales. Oliver and Olivia have ranked highest on the list for the second year in a row. However there also proved to be regional… Read more...


Survey Uncovers Best and Worst UK Cities for Tipping

July 2011 - Local Government

A survey of 2,000 people in 19 UK cities by technology retailer Best Buy UK has measured the best and worst places in Britain when it comes to tipping. Customers in the white rose county of Yorkshire have been revealed as the worst tippers in the UK. Also… Read more...


Survey Shows Economy Forcing Britons to Choose Money over Job Satisfaction

July 2011 - Financial Services

A survey by the Chartered Institute of Personnel and Development (CIPD) has found that better pay and benefits have overtaken job satisfaction as the most important reason for switching jobs in Britain. The study of 2 000 UK employees discovered that more… Read more...


Double Survey Uncovers Male/Female Divide on Relationships

July 2011 - Public Consultation

A 2011 survey of British men and women has uncovered some interesting results about the differences in perspective between the gender divide. SoFeminine.co.uk polled nearly 1,500 UK-based women and AskMen did the same with over 8,000 British males regarding… Read more...


Survey Finds Rise in Holidays Out of School Term to Beat Price Hikes

July 2011 - Sport, Leisure and Tourism

According to a poll by comparison site Carrentals.co.uk, 1 in 3 Britons agree with taking children on during term time if parents can't afford the price hikes during school holiday periods. Carrentals.co.uk asked their customers across the UK when, and… Read more...

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