Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latest insights are listed below or you can click here to view insights by sector. 

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

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Latest Market Research Insights

Almost one in 10 UK motorists say they had to call 999 after hitting a pedestrian who was using their smartphone, reveals survey

December 2021 - Automotive

Almost one in 10 UK motorists say they had to call 999 after hitting a pedestrian on their smartphone: A recent survey by Fiat has revealed that nearly 10% of UK motorists admit to calling 999 after they hit a pedestrian who was on their mobile phone.  … Read more...

Double the amount of female English football fans have experienced unwanted physical attention at a match since 2014 reveals survey

December 2021 - Sport, Leisure and Tourism

Double the amount of female English football fans have experience unwanted physical attention at a match since 2014: A recent survey by the Football Supporters' Association (FSA) has revealed that one in five women have experienced unwanted physical attention… Read more...

Over two in five accountants state they ‘never’ or ‘rarely’ have optimism for the future, reveals survey

December 2021 - Professional Services

Over two in five accountants state they ‘never’ or ‘rarely’ have optimism for the future: A recent survey by ACA students from the accountant wellbeing charity CABA has found that 21% of UK accountants are ‘never’ or ‘rarely’… Read more...

Six in 10 office workers say they are left to make their workplace eco-friendlier, survey reveals

December 2021 - Chemicals

Six in 10 office workers say they are left to make their workplace 'eco-friendlier': A recent survey by Essity, a health and hygiene company, has revealed that 60% of employees feel their employers leave them to implement measures to make their workplace… Read more...

45-54-year-olds are more likely to never trust Black Friday deals, reveals survey

November 2021 - Retail

45-54-year-olds are more likely to never trust Black Friday deals: A has revealed that 44% of 45-54-year-olds never trust deals on Black Friday, making the age group the most sceptical in the UK.   The survey by YouGov also found that 18-24-year-olds… Read more...

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