One of the greatest challenges faced by organisations in the not-for-profit (NFP) space is balancing limited resources with the increasing need to demonstrate tangible impact. Charities and NFPs often have to juggle funding constraints, while being expected to deliver high-impact initiatives, engage diverse stakeholders, and maintain transparency with donors and beneficiaries. This pressure is heightened by the need for continuous evidence-based reporting, which ensures that the organisation’s efforts are both effective and aligned with their mission, all while adapting to evolving societal needs.

At DJS Research, we deliver tailored market research for charities, not-for-profit organisations (NFPs), and non-governmental organisations (NGOs). We provide insights that help organisations maximise their impact, engage their key audiences, and achieve their goals effectively.

Our Expertise in the Charity and NFP Sector

We work with organisations across the charity, NGO, and wider not-for-profit landscape, helping them address complex challenges and deliver on their objectives. Our research solutions provide actionable insights that enable organisations to:

• Optimise fundraising strategies
• Measure and demonstrate social impact
• Track and enhance brand awareness
• Engage stakeholders, donors, and volunteers
• Conduct detailed audience segmentation and profiling

Our deep understanding of the sector supports organisations in making data-driven decisions that create lasting social change.

We design methodologies to meet your objectives, which might include:

• In-depth interviews with donors, volunteers, and service users
• Focus groups and workshops with vulnerable groups
• Ethnographic research and observational studies
• Online communities and panels for ongoing engagement
• Surveys to track awareness and behaviour change
• Segmentation studies

Audiences We Engage

We understand the specific needs of diverse groups—donors, volunteers, service users, and more—helping organisations enhance engagement and amplify social impact. These include:

Service users & potential users Fundraisers Teachers using teaching resources provided by charities Campaigners Corporate/time donors Financial donors Potential supporters

Retail customers Staff Volunteers Visitors Members Policy makers Vulnerable audiences

 

Our Partnerships

Over the years, we have had the privilege of partnering with a wide range of charities, not-for-profit organisations and non-governmental organisations (NGOs). These organisations trust us to deliver insights that help them achieve their mission and create lasting impact.

Below are some of the charities and NFPs we've worked with, and you can explore how our research has driven positive outcomes for a range of different organisations in our case studies for Drinkaware, GamCare, The King’s Trust and WRAP.

Ensuring Trust and Ethical Standards

Our team is trained to handle sensitive topics with care, adhering to the highest ethical standards when working with vulnerable or hard-to-reach groups. We prioritise the safety and well-being of all participants.

Engaging Research, Accessible Insights

Our research is designed to be accessible and engaging, making participation seamless and enjoyable. Whether it’s a low-effort survey or an in-depth interview, we ensure the process is rewarding and sensitive to the needs of your audiences.

If your organisation is seeking a trusted research partner, DJS Research is ready to provide expert insights and strategic recommendations, ensuring your organisation achieves its goals and maximises its impact.

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