Media and PR Market Research Insights And Findings

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Survey reveals what Brits lie about on social media

27th April 2015 18:11

A recent survey, on behalf of lastminute.com, has revealed that 1 in 5 people have made up stories about their weekends and posted them on social media, in order to make themselves appear more interesting. A similar figure created weekend related stories… Read more...


Consumers use more than one on-demand video service, survey finds

7th April 2015 13:02

A recent survey has found that consumers are using multiple on-demand video services to view TV shows and movies. Many of those surveyed mixed services such as Netflix, Redbox and Hulu, amongst others. The survey found that 75 per cent of those who use on-demand… Read more...


Majority of UK people view the news on social media, survey finds

4th March 2015 14:36

A recent survey of 7,500 media consumers in the United Kingdom has found that the public’s favoured medium of consuming the news has changed, as the majority of respondents claim to read the news via social media. Of the participants of the survey,… Read more...


1 in 5 showbiz professionals are affected by mental illness, survey finds

4th February 2015 17:50

According to a recent survey by Arts and Minds, it was found that 1 in 5 (20 per cent) people working in the entertainment industry have been affected by mental illness, to the point where they have been to get help. Of the 5,000 showbiz professionals surveyed,… Read more...


The Interview: Sony Pictures’ most successful online film

30th December 2014 10:57

Despite a large scale corporate hack, and outrage over censorship, The Interview has fast become Sony Pictures’ most successful online film, since its release on Christmas Eve. The Interview, which became available to download and stream on December,… Read more...


Research identifies Activia’s World Cup ad, featuring Shakira as the most shared advert of 2014

20th November 2014 16:52

Research commissioned by Unruly has found that The World Cup advert by Activia is the most shared advert of 2014. The successful advertisement earned a whopping 5.8 million shares across social media channels such as: Facebook, Twitter and the blogosphere.… Read more...


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