Media and PR Market Research Insights And Findings
75% of consumers would rather see UGC than professional imagery when shopping online, reveals survey
March 2021
75% of consumers would rather see UGC than professional imagery when shopping online: A survey by tech company, Bazaarvoice, has found that three in four consumers (75%) would prefer to see customers’ photos and videos while shopping in online… Read more...
Survey reveals top average salaries of marketing professionals, with entertainment on top
March 2021
Survey reveals top average salaries of marketing professionals, with entertainment on top: A survey of people working in marketing has revealed the average salaries of marketers according to sector, with entertainment ranking top in 2021. The 2021 Career… Read more...
85% of FMCG companies say their brand has been negatively affected by an 'influencer'
November 2020
85% of FMCG companies say their brand has been negatively affected by an 'influencer': A survey of marketing and brand managers from across Europe, the US and the Middle East has found that 85% have been negatively impacted through association… Read more...
Journalists say Facebook is the leading spreader of disinformation in new ICFJ survey
October 2020
Journalists say Facebook is the leading spreader of disinformation in new ICFJ survey: A survey of journalists from 125 countries around the globe has found that when it comes to the spreading of disinformation, Facebook ranked above all other sources, with… Read more...
Seven out of 10 journalists reporting on pandemic are suffering mental health issues, according to survey
August 2020
Seven out of 10 journalists reporting on pandemic are suffering mental health issues: A survey of journalists from news outlets around the globe has found that around 70% have reported experiencing mental health issues including anxiety and depression, The… Read more...
56% of female journalists report increased gender inequalities due to Covid-19, according to global survey
August 2020
56% of female journalists report increased gender inequalities due to Covid-19: A survey of female journalists around the globe has found that more than half have noticed an increase in gender inequalities in the sector, since the outbreak of COVID-19.… Read more...
