Media and PR Market Research Insights And Findings
6 in 10 LinkedIn users say just a fifth of their connections are valuable, according to survey
February 2020
6 in 10 LinkedIn users say just a fifth of their connections are valuable: A survey of UK LinkedIn users has found that 62% believe that less than a fifth (21%) of their connections are valuable to their own personal career. The research conducted by… Read more...
Survey reveals best and worst paid sectors for marketers
January 2020
Survey reveals best and worst paid sectors for marketers: An annual survey conducted by Marketing Week has revealed the best and worst paying sectors for marketing employees, with FMCG taking the top spot. The annual Career and Salary Survey 2020 polled… Read more...
Four in ten WhatsApp users say they can’t live without the messenger this Christmas, reveals poll
December 2019
Four in ten WhatsApp users say they can’t live without the messenger this Christmas: Forget presents, mulled wine and mince pies; a survey has revealed that 41% of WhatsApp users feel they could not live without the messaging app this festive period. … Read more...
Journalists most effective at impacting consumer behaviour, according to survey of marketers
November 2019
Journalists most effective at impacting consumer behaviour: When it comes to who has the most influence over impacting consumer behaviour, more than a quarter (27%) of PR and marketing professionals polled for an annual Cision and PR Week survey said journalists.… Read more...
Almost two-thirds of UK beauty consumers take action after viewing an online beauty or skincare ad, reveals poll
October 2019
Almost two-thirds of UK beauty consumers take action after viewing an online beauty or skincare ad: A global poll of female internet users has found that 64% of UK consumers take action after viewing a beauty video or post online. This might include seeking… Read more...
WhatsApp considered the most ‘indispensable’ app in the UK, according to survey
October 2019
WhatsApp considered the most ‘indispensable’ app in the UK: A major study across seven markets looking at how people use social media and mobile apps has revealed that in the UK, WhatsApp Messenger is the most 'indispensible' to users.… Read more...
