Market Research Insights and Research Findings
Latest Market Research Insights
72% of football and gaming fans prefer playing e-sports to the real thing, survey finds
October 2018 - Sport, Leisure and Tourism
72% of football and gaming fans prefer e-sports to the real thing: It’s a much-loved game the world over, but has the time come where real-life football is to be eclipsed by the digital version? According to a survey by Plusnet, 72% of… Read more...
Happiness levels have declined for girls and young women, survey finds
October 2018 - Health
Happiness levels have declined for girls and young women: A large survey of girls and young women in the UK has revealed some interesting insight into their thoughts and experiences, with light shed on happiness and mental health. The Girls… Read more...
Cultural engagement has risen in Scotland, survey reveals
Cultural engagement has risen in Scotland: The number of people enjoying a cultural experience such as visiting an art gallery, a museum, or attending a cultural event in the last five years has risen to 84 percent, up from 78% in 2012. Overall,… Read more...
Over half of Brits willing to share personal data with NHS to improve services, survey finds
October 2018 - Health
Over half of Brits willing to share personal data with NHS to improve services: Ensuring our personal data is protected is of great importance to the majority of Brits, but it is essential to the development of Artificial Intelligence, say the authors of… Read more...
Only 15% of Brits are willing to share data with pharma for AI projects, survey reveals.
October 2018 - Pharmaceutical
Only 15% of Brits are willing to share data with pharma for AI projects: Personal data and the protection of it continues to dominate the national media, and a survey conducted by KPMG has revealed just where people in the UK are willing to share it. … Read more...
