Media and PR Market Research Insights And Findings
Research Suggests Unpaid and Underpaid Internships are Blocking Students' PR Careers
April 2014
A recent survey of 400 CIPR (Chartered Institute of Public Relations) students found that half (49%) of PR interns are not receiving at least the National Minimum Wage, and that a third (32%) of student members felt they could not afford to take low-paying… Read more...
Survey Finds Majority of Gamers Prefer Adverts in Free Games over Paying For Games
April 2014
According to a study conducted among 500 gamers, on behalf of Electronic Arts and WildTangent, a company that powers game services for different companies, more than four fifths (86%) of players would rather have a free game, supported by adverts and in-game… Read more...
Study Finds Most Effective Way To Advertise
April 2014
Think Media research finds local news media, in print and online, to be the most effective combination for driving consumer action - with readers more than twice as likely to act on advertisements than those on TV or Social Media. The figures show that local… Read more...
More than Two-Thirds Of Professionals See Social Media As A More Reliable Source Of Public Sentiment Than Traditional Focus Groups
November 2013
Research carried out by Crimson Hexagon has discovered that more than two-thirds (72%) of digital marketing and advertising executives say that social media is crucial for advertising success. Social media has been found to be a more reliable source of public… Read more...
Research Reveals What Advertisers Really Think About Facebook
October 2013
The consensus from 1,200 Ad Age subscribers polled in a survey done in conjunction with RBC Markets in August – the third study since June 2012, just prior to Facebook’s IOP – shows that in fifteen months, Facebook changed from an experimental… Read more...
Survey Reveals That Word Of Mouth Is The Best Form Of Advertising Among Filipino Consumers
October 2013
Results from the Nielsen’s Global Survey of Trust in Advertising showed that nine in ten (89%) Filipino respondents placed the highest level of trust in word-of-mouth communication. The trend also continued through-out neighbouring countries in Southeast… Read more...
