Media and PR Market Research Insights And Findings
Survey Highlights Changing Face of UK Viewing Habits
March 2013
A survey on behalf of TV Licensing organisation TeleScope has uncovered the current trends what it comes to the viewing habits of Britons. Average households now have 1.83 televisions, representing a decrease since that figure stood at 2.3 in 2003.… Read more...
Survey Demonstrates Top Brand Popularity Ratings in the UK
February 2013
The latest Superbrands survey has revealed the differences in popularity between consumers and the business sector - 500 companies were ranked in terms of the strength of their brands in the UK, with two separate Top Twenty lists compiled. Despite… Read more...
Survey Shows Brand Marketing is Now Most Valued Sector Skill
February 2013
A survey of 500 UK marketing employers by recruitment firm Michael Page has discovered that brand skills have now replaced digital abilities (online and web development) in terms of being the most highly valued talent for prospective employees to possess.… Read more...
Survey Finds Britons Not Bothered About Switching Brands for Better Offers
January 2013
An online survey of more than 29,000 respondents in 58 countries by Nielsen has shown that Britons have less brand loyalty than consumers in other countries - they are happy to switch brands if a new product is recommended by friends or family. … Read more...
Survey Reveals Tablet Uptake amongst Young Britons Boosts News Readership
January 2013
An online survey carried out between 28 and 31 December 2012 by YouGov on behalf of industry marketing body Newsworks has demonstrated that contrary to previous perceptions, the younger generation is interested in news and are keen to read it via apps… Read more...
Survey Shows Changing Face of Christmas Viewing between Now and 1952
December 2012
Following a survey by Radio Times into BBC One's Christmas Day schedules in 1952, 1972, 1992 and 2012, it has been revealed that Britons are now choosing home-grown drama instead of the light entertainment shows they opted for 20 years ago for… Read more...
