Media and PR Market Research Insights And Findings
Survey Reveals Seven Tenths Of Companies Are Concerned Over Social Media Risks
October 2013
A recently published survey, from Grant Thorton, examining corporate social media risks and rewards found that seven tenths (71%) of executives said their company was concerned about possible risks posed by social media, but only a third (36%) reported having… Read more...
Survey Sees Facebook Popularity Drop Plus Public Dislike of Social Media Marketing
June 2013
A new survey by YouGov indicates that Facebook’s massive nine-year popularity is showing signs of waning – UK users of the social networking platform have dropped 9% over the past year. Primary reasons given for this decline in usage by… Read more...
Survey Discovers UK Brands Struggling to Retain Customer Loyalty
May 2013
The latest Advertising and Media Market Research by Epsilon has discovered that UK brands are finding it difficult to acquire and retain loyal customers, as Britons pull in their purse strings due to the tough economic climate. More than half (57%)… Read more...
Survey Analysis Shows Pirate Downloaders Also Buy the Most Online Content
May 2013
A follow-up analysis of market research conducted by Government watchdog Ofcom has revealed some interesting results about pirate downloaders to contradict the bad press - those who download and share unauthorised copies of files the most are also… Read more...
Survey Highlights Rise of Games Consoles in UK Households
April 2013
A survey on behalf of the Deloitte Media & Entertainment Division, which questioned 2,085 participants aged 14 to 75, has found that videogame consoles have gained rapidly in popularity amongst Britons – they are now to be found in 50% of… Read more...
Poll Uncovers Current Social Media Habits of Britons
April 2013
A poll of behalf of online bank First Direct has questioned 1,500 UK adults to find out about the current social media habits in Britain. The nation is now spending approximately 62 million hours each day on Facebook and Twitter, with the divide being… Read more...
