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The Sun Crowned Most Read and Least Trusted Newspaper by UK Poll

12th September 2012 16:45

Market Research on behalf of communications consultancy Open Road has discovered that both in print and online formats the Sun is the most read newspaper in the UK, however they are also the least trusted by the public. A total of 2064 British adults aged… Read more...

Insight Research Finds UK Businesses Failing to Maximise SMS Marketing

28th August 2012 16:04

A report based on a recent study of 600 firms by TextLocal has shown that that the majority of UK businesses are missing out on lucrative opportunities by being unaware of the high consumer conversion rates offered by SMS marketing. The "Great British… Read more...

Market Research Discovers Most Britons Watch Ads but Not Connected TV

23rd August 2012 15:05

A survey of 4,000 UK consumers by Deloitte has uncovered some interesting findings about how Britons approach TV – the findings add to growing evidence that TV with built-in Wi-Fi is failing to appeal as much as manufacturers would hope. Despite the… Read more...

Market Research Shows Music Streaming To Be the Sound of 2012

16th August 2012 17:33

Research by industry watchers Strategy Analytics suggests revenue from music streaming services such as Spotify will generate £696m in 2012, a rise of 40 percent. Though CD and vinyl still dominate the music industry, accounting for 61% of all music… Read more...

Survey Discovers Downturn in UK Marketing Spend Amidst Waning Optimism

12th July 2012 16:43

Called the IPA Bellwether survey, a study based on the quarterly responses of marketing executives at around 300 UK-based companies has shown that marketing budgets are now being reduced for the first time in a year due to economic pessimism. The research… Read more...

Market Research Finds UK Advertisers to Benefit from Rise in Multi-Screening

29th June 2012 15:03

An independent study for Thinkbox, the UK’s marketing body for commercial TV, has shown that Britons who watch telly while at the same time using an Internet-connected device (such as a smartphone or tablet) are less likely to change the channel during… Read more...

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