Media and PR Market Research Insights And Findings
Majority of UK people view the news on social media, survey finds
March 2015
A recent survey of 7,500 media consumers in the United Kingdom has found that the public’s favoured medium of consuming the news has changed, as the majority of respondents claim to read the news via social media. Of the participants of the survey,… Read more...
1 in 5 showbiz professionals are affected by mental illness, survey finds
February 2015
According to a recent survey by Arts and Minds, it was found that 1 in 5 (20 per cent) people working in the entertainment industry have been affected by mental illness, to the point where they have been to get help. Of the 5,000 showbiz professionals surveyed,… Read more...
The Interview: Sony Pictures’ most successful online film
December 2014
Despite a large scale corporate hack, and outrage over censorship, The Interview has fast become Sony Pictures’ most successful online film, since its release on Christmas Eve. The Interview, which became available to download and stream on December,… Read more...
Research identifies Activia’s World Cup ad, featuring Shakira as the most shared advert of 2014
November 2014
Research commissioned by Unruly has found that The World Cup advert by Activia is the most shared advert of 2014. The successful advertisement earned a whopping 5.8 million shares across social media channels such as: Facebook, Twitter and the blogosphere.… Read more...
Social media engagement with TV drives higher +7 viewing figures
November 2014
Social media plays a crucial role in a live TV programme’s viewings as it reminds people to watch a programme at a later date if they missed it live. In a recent study to understand Live +7* viewership of an episode, 11 different variables were included.… Read more...
Email, Viewbooks and Non-Personalised communications need to be scrapped, claim the iGeneration
November 2014
Research from Worldcom Public Relations Group partners Schneider Associates and The Pollack PR Marketing Group has uncovered that the public relations and marketing of universities and colleges needs to be revised. Potential students are becoming more critical… Read more...
