Media and PR Market Research Insights And Findings
Survey Intensifies Debate over Ban on Facebook Ads Targeting Kids
June 2012
According to a survey by the Chartered Institute of Marketing, Facebook advertising aimed at children is of increasing concern to parents. Almost half of the parents who were polled say they worry about this type of marketing, which raises the bar on the… Read more...
Market Research Measures Growth Potential of Streaming TV in UK
January 2012
The Barometer survey by KPMG, done every six months to measure the UK public’s media consumption, has revealed the results of their latest study on 2177 people aged 16 years plus – it shows that streamed TV uptake is on the rise. Increased smartphone… Read more...
Survey Discovers Marketing Industry Has Most Driven Professionals
December 2011
A survey of more than 2,000 UK workers by recruitment company Robert Walters has found that marketers tend to be the most confident, ambitious and hard working in their jobs. The study looked at career and professional decisions within 11 different industries.… Read more...
Global Poll Uncovers Biggest Social Networking Addicts
September 2011
A new international poll by Experian has revealed that Britons are not as mad about social networking as previously thought. Eight countries were compared in terms of the percentage of Internet visits they spend on social networking sites – these were… Read more...
Rise in UK Companies Blocking Social Media Due to Security Concerns
September 2011
An online survey by information-security company Clearswift has revealed a rise in UK businesses that have opted to block employee access to social networking sites over the past year. The study polled 1,529 employees and 906 managers in the UK, US, Australia,… Read more...
Poll Shows Publics Reactions to UK Wide Riots
August 2011
Following the shocking riots within the UK for the past few days, a YouGov survey of 2,534 British adults has revealed that the majority of people think stronger force should be used to stamp out the criminal element and ensure order. In total, 9 out of 10… Read more...
