Media and PR Market Research Insights And Findings
BBC Suffers Knock to Reputation from Jimmy Savile Scandal According to Poll
December 2012
The latest opinion poll on behalf of MediaGuardian has seen the BBC suffering significant reputation damage following their controversial refusal to release a report broadcast on the notorious Jimmy Savile case. Nearly half the public polled said they… Read more...
Britons are Mad for Telly According to Poll
November 2012
A poll on behalf of TV streaming service Blinkbox, which questioned 2,000 Britons between 18 and 80 about their viewing habits, has revealed some curious findings. The average British adult spends three-and-a-half hours per day watching telly. During… Read more...
Survey Shows Savile Scandal Lowers Level Of Trust In BBC
November 2012
In the wake of the recent Jimmy Savile scandal, the level of trust shown in the BBC by license fee payers has dropped, a recent study by research agency Com Res has revealed. As many as 47% of the public admitted that they no longer believe the BBC… Read more...
Study Shows Social Media Becoming Increasingly Important To Small Businesses
November 2012
A recent survey of small businesses, conducted by Vertical Response, has shown that an increasing number have started using social media as both a means of marketing and to connect with other businesses. The survey revealed that Facebook remained the… Read more...
Opinion Poll Finds Britons Want Better Press Regulation
October 2012
A new report resulting from an opinion poll commissioned by the Carnegie Trust and think-tank Demos has revealed that the British public want more say in the regulation of the nation's media. In total, three fifths (63%) of the surveyants were… Read more...
Market Research Finds Britons Putting Social Media over Dinner Romance
October 2012
A new survey by Curry's and PC World has revealed that more than half of UK smartphone owners have admitted to using their mobiles to check Facebook or Twitter during a romantic dinner with their partner. In total, 53% of the respondents who took… Read more...
