Media and PR Market Research Insights And Findings
NHS chosen by British consumers as UK’s most relevant brand
September 2019
NHS chosen by British consumers as UK’s most relevant brand: An annual consumer poll to find out the brands people can't imagine living without has unearthed the nation's most-loved - with the NHS coming out on top. The Brand Relevance… Read more...
Three-quarters of marketers say video is top priority, according to poll
August 2019
Three-quarters of marketers say video is top priority: New research has revealed that video is the top priority for marketers over the rest of 2019 and 2020. The research by Mondo polled over 1,000 creative marketers and digital decision makers and found… Read more...
Majority of CMOs plan to maintain or increase in-house digital in next two to three years, reveals poll
July 2019
Majority of CMOs plan to maintain or increase in-house digital in next two to three years: A poll of chief marketing officers has found that more than nine out of ten are planning to increase or maintain their company's in-house digital capabilities… Read more...
More than a third of UK news consumers are actively avoiding the news, reveals poll
June 2019
More than a third of UK news consumers are actively avoiding the news: A major study by news agency, Reuters, has found 35% of news consumers in the UK are actively avoiding reading, watching or listening to the news. This is up 11 percentage points… Read more...
Survey reveals rise in professional blogs - now more popular than those written for personal reasons
March 2019
Survey reveals rise in professional blogs - now more popular than those written for personal reasons: According to a recent survey, professional blogs are now more popular than personal blogs, having increased by 17% since 2016. The UK Bloggers Survey… Read more...
Consumers and marketers on different pages when it comes to brand authenticity, according to research
March 2019
Consumers and marketers on different pages when it comes to brand authenticity: A survey of consumers in the UK, US and Australia has found 90% feel authenticity is important when choosing the brands they shop with and follow. The research also polled 150… Read more...
