Media and PR Market Research Insights And Findings
Results from survey identify dream job for marketers
January 2019
Results from survey identify dream job for marketers: A nationwide survey of 1,200 workers has created a picture of what the ideal role for marketing professionals would be, taking into consideration areas such as salary, flexibility, location and benefits.… Read more...
Beauty marketers choosing social media 'influencers' over celebs, survey reveals
June 2018
Beauty marketers are choosing social media 'influencers' over celebs: Celebrities are no longer the premier choice for beauty marketers when it comes to promoting products or activities. Instead, ‘influencers’ on social networking and… Read more...
People in Europe with populist views trust news media less, survey suggests
May 2018
People in Europe with populist views trust news media less: A recent survey by US think tank, Pew Research Centre, has found Europeans with populist views tend to trust the news media less. The poll of 16,000 people in eight western European countries also… Read more...
71% of journalists say public has lost trust in media, survey reveals
May 2018
71% of journalists say public has lost trust in media: A major survey of journalists around the world has shown that the majority believe readers have lost trust in the media. The survey was conducted by online marketing company, Cision, and polled 1,355… Read more...
Marketing professionals call for more diversity, according to recent survey
January 2018
Marketing professionals call for more diversity, according to recent survey: Based on the responses of US, UK and Australian marketing professionals, research revealed that brands are looking to represent modern families, as opposed to the former traditional… Read more...
Young people are increasingly exposed to fake news, according to recent research
December 2017
Young people are increasingly exposed to fake news, according to recent research: According to the Office of National Statistics, 99% of 16-54 year olds have recently used the internet, however figures have shown that those younger than the age of 16 are… Read more...
