Media and PR Market Research Insights And Findings
Parents are more concerned with raunchiness in films, rather than violence
December 2015
A recent survey, commissioned by the Classification & Rating Administration, has revealed that American parents are far more concerned by the appearance of sex in films, rather than violence - realistic or not. The survey, entitled the 2015 Parents Ratings… Read more...
Survey finds the public support the BBC’s online journalism
November 2015
The BBC have recently stood up against the critics who said that the organisation should stop publishing online journalism by commissioning a piece of research which revealed that the public largely support the BBC’s online media, despite it making… Read more...
Marketing budgets are increasing, survey finds
October 2015
A report into marketing spend has revealed that marketing budgets are expected to increase for the tenth quarter in a row, on the back of concerns about the global economy as marketing professionals demand greater accountability. Of the companies in the survey,… Read more...
Survey finds media agencies may be used less by 2020
October 2015
A recent marketing and media survey- conducted by media consultancy, MediaSense - has revealed that marketing professionals will use media agencies less by 2020, meaning more marketing activities will be conducted in-house. The survey comprised of several… Read more...
Survey finds many underestimate the effect advertising has on newspaper funding
September 2015
According to a survey by video advertising specialist, Teads, consumers do not appreciate how much contribution advertising revenue has on funding high quality editorial. Carried out during August 2015, the survey of more than 2,000 adults revealed that 62… Read more...
American Press Institute survey explores the views of journalism, communications graduates
August 2015
The American Press Institute has conducted what’s believed to be the largest survey ever of journalism and communications graduates, with the aim to explore the challenges journalists face today, helping to achieve the overall goal of defining 21st… Read more...
