Market Research Insights and Research Findings
Latest Market Research Insights
Survey finds holding a tarantula is more appealing than going to the dentist
February 2016 - Health
Of adults in the United Kingdom, 12 per cent said that they would rather hold a tarantula than visit the dentist. A further 30 per cent said that they would rather clean a toilet than make a trip to their dentist and 14 per cent said the same of doing their… Read more...
Survey finds women feel patronised by car manufacturers
February 2016 - Automotive
A recent survey has revealed that the automotive industry is mainly aimed towards men and does not understand women. As part of the market research, 48,345 women were asked about what they think about purchasing a car, owning one and dealing with faults.… Read more...
Survey finds local councils need to start charging for services to balance books
February 2016 - Local Government
According to the findings of a recent local government survey, 90 per cent of local councils will have to start charging for services, and increase council tax, in order to balance the books. Entitled The 2016 State of Local Government Finance survey, the… Read more...
Research finds popular outerwear brands use carcinogens
February 2016 - Chemicals
According to a global study by Greenpeace, 90 per cent of items of outerwear contain perfluorinated compounds, or PFCs, which are defined as a family of carcinogenic chemicals. The environmental group, Greenpeace, discovered that of the chemicals, perfluorooctanoic… Read more...
Survey reveals arts dominated by the middle class
According to a recent survey into gender and ethnicity’s influence on arts careers, the United Kingdom’s creative industries are predominantly made up of middle class individuals. The market research findings influenced key figures to voice their… Read more...
