Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latest insights are listed below or you can click here to view insights by sector.

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

If you'd like to discuss any of the matters covered in our insight articles, our own reports or to chat about any aspect of research, please contact us at contact@djsresearch.com. Also, if you'd like you'd like to receive tailored, sector specific market research insights direct to your inbox please drop us a note be added to our mailing list.

Latest Market Research Insights

58 per cent of Welsh adults overweight or obese, survey finds

June 2015 - Health

According to the latest Welsh Health Survey, more than half (58 per cent) of Welsh adults are classified as either overweight or obese and 22 per cent are obese. Mark Drakeford, Health Minister, said that the lifestyle choices people are making are damaging… Read more...

Strategic focus for the future lies within innovation, manufacturing executives say

June 2015 - Industrial

The latest KPMG Global Manufacturing Outlook survey has discovered that strategic focus for the future, within manufacturing companies, is led by innovation and supported by UK corporation taxes, such as Patent Box. The report revealed that 48 per cent of… Read more...

Disabled people underrepresented within TV industry, survey finds

June 2015 - Media and PR

Recently published data from The Creative Diversity Network – whose members include the BBC, ITV, Channel 4 and Sky - has shown that less than half the amount of disabled people work in television, in comparison with the wider workforce. Of those working… Read more...

British people lack community spirit, survey finds

June 2015 - Public Consultation

A recent piece of market research by barbeque makers, Weber, has discovered that British people are lacking community spirit, with less than 5 per cent of Brits saying that they know the names of people living on their road. The survey reveals that women… Read more...

Bananas top supermarket impulse purchase, survey finds

June 2015 - Retail

A recent survey on behalf of Tesco has found that bananas are the most frequent impulse buy amongst customers. The researchers surveyed 250 customers on their way out of Tesco stores in the London area, with the aim to gain an insight into what shoppers actually… Read more...

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