Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latest insights are listed below or you can click here to view insights by sector.

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

If you'd like to discuss any of the matters covered in our insight articles, our own reports or to chat about any aspect of research, please contact us at contact@djsresearch.com. Also, if you'd like you'd like to receive tailored, sector specific market research insights direct to your inbox please drop us a note be added to our mailing list.

Latest Market Research Insights

Estate agents caused 88 per cent of Londoners to have bad experiences

April 2015 - Housing

A recent survey – on behalf of estate agency, Strawberry Star - has found that in the UK, more than 4.4 million people believe that an estate agent broke a promise. Respondents from the capital had the worst experience than any other area. Of the respondents… Read more...

Survey reveals what consumers want from milk

April 2015 - FMCG

A poll by YouGov has found that 87 per cent of consumers would like to purchase free range milk, which has come from a cow grazed on pasture, meaning that farmers would get a fair price for the milk they produce. The findings showed that 56 per cent of consumers… Read more...

Survey reveals what Brits lie about on social media

April 2015 - Media and PR

A recent survey, on behalf of lastminute.com, has revealed that 1 in 5 people have made up stories about their weekends and posted them on social media, in order to make themselves appear more interesting. A similar figure created weekend related stories… Read more...

London UKIP voters least proud to admit support for the party, survey reveals

April 2015 - Central Government

A YouGov poll of 1,032 London adults has found that of the political parties, UKIP is party they are least proud to admit voting for. Of the UKIP voters within the sample, just 39 per cent claimed that they would be proud to tell their family and friends… Read more...

Crime rate falls to the lowest it’s been since 1981, survey finds

April 2015 - Public Consultation

Recent figures from The Office of National Statistics has shown that in 2014, the crime rate in England and Wales dropped by 7 per cent to approximately 6.9 million incidents, the lowest level since 1981. The Office of National Statistics claimed that… Read more...

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