Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latest insights are listed below or you can click here to view insights by sector.

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

If you'd like to discuss any of the matters covered in our insight articles, our own reports or to chat about any aspect of research, please contact us at contact@djsresearch.com. Also, if you'd like you'd like to receive tailored, sector specific market research insights direct to your inbox please drop us a note be added to our mailing list.

Latest Market Research Insights

Some cereal bars do not live up to their ‘healthy’ image, Which? finds

March 2015 - Food

A recent survey by Which? has found that a large amount of the UK’s most favoured cereal bars and breakfast biscuits would be best suited to the sweets and chocolate aisle, due to them containing between 30 and 40 per cent sugar. Which?, a UK consumer… Read more...

Survey examines Generation Y’s online behaviour

March 2015 - Information Technology

The Media Insight Project, a combination of the American Press Institute and the Associated Press-NORC Centre for Public Affairs Research, has recently carried out a survey of 1,046 American adults, aged 18 to 34, in order to examine the online behaviour… Read more...

Female authors do better when they self-publish, survey finds

March 2015 -

A recent survey has found that the amount of self-published, bestselling books, written by women, is almost double the amount of those published traditionally. The volume of authors choosing to go down the route of self-publishing their work is currently… Read more...

University IT departments are behind the times, survey finds

March 2015 - Education

A recent survey has found that IT departments within UK universities are not keeping up with the latest developments in technology. The survey also suggested that universities are finding it difficult to meet the needs of their students, even though many… Read more...

Teaching named top career choice for teenagers, survey finds

March 2015 - Education

A new study by the Edge Foundation has found that 12 per cent of teenagers in the United Kingdom, aged 14 to 18, identify teaching as their ideal future career path. Teaching and lecturing were ranked above finance, real estate and entertainment roles, despite… Read more...

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