Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latest insights are listed below or you can click here to view insights by sector.

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

If you'd like to discuss any of the matters covered in our insight articles, our own reports or to chat about any aspect of research, please contact us at contact@djsresearch.com. Also, if you'd like you'd like to receive tailored, sector specific market research insights direct to your inbox please drop us a note be added to our mailing list.

Latest Market Research Insights

Survey discovers which aspects of the Christmas story Americans believe

December 2014 -

A recent survey, which explored to what extent US adults believe the Christmas story, has found that majority believe the Christmas story is historically accurate. The findings uncovered that of the adult respondents, 81 per cent believed that baby Jesus… Read more...

The average male buys Christmas presents for just three people, survey finds

December 2014 - Retail

A survey commissioned by online beauty retailer, feelunique.com, has found that the average man buys presents for just three people at Christmas. However, females purchase gifts for as many as sixteen people. The survey found that women buy presents… Read more...

24 per cent of men think Christmas Eve is the best day to propose, survey finds

December 2014 - Public Consultation

A nationwide survey of 7,000 people has shown that 24 per cent of men feel that Christmas Eve is the best day to get down on one knee, making it the most popular time of year to want to propose to a loved one. The survey, which was commissioned by Chillisauce.co.uk,… Read more...

More than 1 in 6 boys use text message language at school, research finds

December 2014 - Education

A recent study of 30,000 children, who were between 8 and 16 and attending school, has shown that more than 1 in 6 primary school boysare using text message abbreviations in the classroom. Some of the most common slang used in primary schools are: “lol”,… Read more...

Large proportion of drivers do not know core road traffic signs, survey finds

December 2014 - Automotive

A survey, which was conducted by Bury online car dealership, JamJar Direct, has found that a large percentage of drivers are either unsure of what some road signs mean or are confused by them. The findings from the study showed that nearly 70% of drivers… Read more...

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