Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latest insights are listed below or you can click here to view insights by sector.

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

If you'd like to discuss any of the matters covered in our insight articles, our own reports or to chat about any aspect of research, please contact us at contact@djsresearch.com. Also, if you'd like you'd like to receive tailored, sector specific market research insights direct to your inbox please drop us a note be added to our mailing list.

Latest Market Research Insights

Only 24 per cent of SMEs have made the change to energy efficient lightbulbs, survey finds

December 2014 - Utilities

A survey of SME business managers and owners across the UK, has found that despite 37 per cent considering lighting to cost their business the most, just 24 per cent have made the switch to energy saving lightbulbs. The survey also found that just 21 per… Read more...

The Interview: Sony Pictures’ most successful online film

December 2014 - Media and PR

Despite a large scale corporate hack, and outrage over censorship, The Interview has fast become Sony Pictures’ most successful online film, since its release on Christmas Eve. The Interview, which became available to download and stream on December,… Read more...

Revised Canadian polymers approach document released by government

December 2014 - Chemicals

An updated version of Canada’s polymers approach document, which outlines its method of tackling polymers on the domestic substances list, has been released by the Canadian government. The items of said list were recognised as priorities when being… Read more...

Survey discovers which aspects of the Christmas story Americans believe

December 2014 -

A recent survey, which explored to what extent US adults believe the Christmas story, has found that majority believe the Christmas story is historically accurate. The findings uncovered that of the adult respondents, 81 per cent believed that baby Jesus… Read more...

The average male buys Christmas presents for just three people, survey finds

December 2014 - Retail

A survey commissioned by online beauty retailer, feelunique.com, has found that the average man buys presents for just three people at Christmas. However, females purchase gifts for as many as sixteen people. The survey found that women buy presents… Read more...

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