Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latest insights are listed below or you can click here to view insights by sector.

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

If you'd like to discuss any of the matters covered in our insight articles, our own reports or to chat about any aspect of research, please contact us at contact@djsresearch.com. Also, if you'd like you'd like to receive tailored, sector specific market research insights direct to your inbox please drop us a note be added to our mailing list.

Latest Market Research Insights

Empty homes need filling, survey finds

December 2014 - Housing

Of the 2,000 people in Britain polled, 78 per cent have disclosed that they want to see Government making a greater effort to fill empty homes. The findings came from a recent Halifax survey, in conjunction with the National Empty Homes Agency. The survey,… Read more...

“Frozen” merchandise more desirable than Barbie dolls this Christmas, survey finds

November 2014 - Retail

Research from the National Retail Federation has found that Barbie dolls are no longer the most sought after present for young girls, for the first time in 11 years. According to the survey, 1 in 5 parents questioned revealed they would be purchasing “Frozen”… Read more...

Popularity rising for supermarket own-brands, survey finds

November 2014 - Retail

The findings from Nielsen's Homescan FMCG survey has shown that a new wave of positivity is surrounding own-brand products. The survey has revealed that own-brand items have contributed to 54 per cent of UK supermarket grocery sales this year. Further highlighting… Read more...

Labour takes the lead in national opinion polls after Rochester by-election

November 2014 - Central Government

Lord Ashcroft claims that Labour is 5 points ahead of The Conservatives in national election polls. This comes on the heels of the Rochester and Strood by-elections. The survey of 1,004 participants polled people from 21st November to the 24th November 2014.… Read more...

Half of customers will take advantage of Black Friday, research finds

November 2014 - Retail

Recent research by Verdict has found that Black Friday price slashes will be taken advantage of by nearly 50 per cent of consumers.The study found that knowledge of the event, which has its origins in the USA, is now at its highest rate in the UK.Of those… Read more...

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