Market Research Insights and Research Findings
Latest Market Research Insights
Pleas from peers make social media users more likely to donate to charity
November 2014 - Voluntary
Research from the American Red Cross has revealed that personal messages from friends encourage social media users to donate to charity, more so than appeals from the charity themselves. Should a friend post on social media about helping a charity, 7 in 10… Read more...
Access to the internet is considered a “basic human right”, survey finds
November 2014 - Information Technology
A global survey by CIGI-Ipsos Global, which surveyed people from 24 countries on Internet Security and Trust, has found that internet access is considered a “basic human right” to 83 per cent of respondents. It was also found that, of the 83 per cent,… Read more...
London is the most popular destination for a New Year getaway, TripAdvisor survey finds
November 2014 - Sport, Leisure and Tourism
According to a recent TripAdvisor survey, the most popular destination for a New Year getaway is London. On average, the price for one night on New Year’s Eve is £160.50, just 5 per cent more expensive than the 2014 average. However, the second most popular… Read more...
Transgender youths attempting suicide at a rate of 50 per cent, Pace study finds
November 2014 - Health
A four year survey by Pace has discovered that nearly half of the 2,000 transgender young people polled had tried to take their own life. Pace, the mental health organization which helps gay, lesbian, bisexual and transgender people, carried out the research… Read more...
FMCG jobs more appealing to business students than careers in banking, research finds
November 2014 - FMCG
A survey of 174,000 business students by Deloitte has shown that for the first time, careers in FMCG are more favoured by business students than banking roles. The research found that higher rates of female students were interested in a career in FMCG as… Read more...
