Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latest insights are listed below or you can click here to view insights by sector.

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

If you'd like to discuss any of the matters covered in our insight articles, our own reports or to chat about any aspect of research, please contact us at contact@djsresearch.com. Also, if you'd like you'd like to receive tailored, sector specific market research insights direct to your inbox please drop us a note be added to our mailing list.

Latest Market Research Insights

Labour takes the lead in national opinion polls after Rochester by-election

November 2014 - Central Government

Lord Ashcroft claims that Labour is 5 points ahead of The Conservatives in national election polls. This comes on the heels of the Rochester and Strood by-elections. The survey of 1,004 participants polled people from 21st November to the 24th November 2014.… Read more...

Half of customers will take advantage of Black Friday, research finds

November 2014 - Retail

Recent research by Verdict has found that Black Friday price slashes will be taken advantage of by nearly 50 per cent of consumers.The study found that knowledge of the event, which has its origins in the USA, is now at its highest rate in the UK.Of those… Read more...

Pleas from peers make social media users more likely to donate to charity

November 2014 - Voluntary

Research from the American Red Cross has revealed that personal messages from friends encourage social media users to donate to charity, more so than appeals from the charity themselves. Should a friend post on social media about helping a charity, 7 in 10… Read more...

Access to the internet is considered a “basic human right”, survey finds

November 2014 - Information Technology

A global survey by CIGI-Ipsos Global, which surveyed people from 24 countries on Internet Security and Trust, has found that internet access is considered a “basic human right” to 83 per cent of respondents. It was also found that, of the 83 per cent,… Read more...

London is the most popular destination for a New Year getaway, TripAdvisor survey finds

November 2014 - Sport, Leisure and Tourism

According to a recent TripAdvisor survey, the most popular destination for a New Year getaway is London. On average, the price for one night on New Year’s Eve is £160.50, just 5 per cent more expensive than the 2014 average. However, the second most popular… Read more...

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