Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latest insights are listed below or you can click here to view insights by sector. 

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

If you'd like to discuss any of the matters covered in our insight articles, our own reports or to chat about any aspect of research, please contact us at contact@djsresearch.com. Also, if you'd like you'd like to receive tailored, sector specific market research insights direct to your inbox please drop us a note be added to our mailing list.

Latest Market Research Insights

Emotional training needs to be considered when encouraging people to make healthier choices of food

November 2014 - Food

Research, which was published in the Journal of Marketing Research, suggests that emotional training needs to be implemented when encouraging people to eat healthier. Emotional training should have a greater focus than nutritional training. Four studies were… Read more...


20 per cent of crimes reported to the police go unrecorded

November 2014 - Public Consultation

A report by HM Inspectorate of Constabulary which looked in to 8,000 reports of crime in England and Wales, has shown that one in five (20 per cent) of the total reported crimes per year go unrecorded*. When looking at violent crime, the percentage goes up… Read more...


60 per cent of 9 to 11 year olds think it’s ok to drink to forget your problems, survey shows

November 2014 - Health

A survey commissioned by NHS Cumbria and Cumbria County Council has shown that 60% of children aged 9 to 11 think that drinking to forget your troubles is normal. The findings also revealed that over a quarter (27%) of secondary school children have consumed… Read more...


The Bible is humanity’s most valuable book, survey shows

November 2014 -

A recent survey by YouGov, has shown that both The Bible and Darwin’s On the Origin of Species by Means of Natural Selection are humanity’s most valuable books. The survey asked 2,044 adults, in Britain, to vote for the book with most value to the world.… Read more...


Research shows that over 30 per cent of children feel at risk when they’re at school

November 2014 - Education

Findings from a recent BullyingUK survey has shown that bullying is still a problem for children, as 30% of those polled claim that they do not feel safe whilst they’re at school. Findings from the survey show that instances of bullying usually happen at… Read more...

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