Market Research Insights and Research Findings
Latest Market Research Insights
Social media engagement with TV drives higher +7 viewing figures
November 2014 - Media and PR
Social media plays a crucial role in a live TV programme’s viewings as it reminds people to watch a programme at a later date if they missed it live. In a recent study to understand Live +7* viewership of an episode, 11 different variables were included.… Read more...
Email, Viewbooks and Non-Personalised communications need to be scrapped, claim the iGeneration
November 2014 - Media and PR
Research from Worldcom Public Relations Group partners Schneider Associates and The Pollack PR Marketing Group has uncovered that the public relations and marketing of universities and colleges needs to be revised. Potential students are becoming more critical… Read more...
Opportunities for PR and marketing professionals adopting multi-channel sales platforms
November 2014 - Media and PR
A recent survey by PR News and PR Newswire has revealed that PR, marketing and advertising are becoming increasingly aligned. The results of the survey identify gaps in terms of PR strategies and execution - and with this, new opportunities for sector professionals… Read more...
Retail sector confidence builds in run up to Christmas
November 2014 - Retail
Research commissioned by Barclays’ Retail & Wholesale banking team, has uncovered that retailers within the UK are feeling confident about this year’s Christmas trading. The research, which included a variety of multi-channel retailers, has shown… Read more...
Motorists refer to motorway fuel prices as ‘a rip off’, RAC survey finds
November 2014 - Oil and Gas
Motorists have branded motorway fuel prices as ‘a rip off’, as the RAC finds motorway tariff prices are up to 10p higher than elsewhere. In the past few weeks, supermarket petrol prices have seen a marked decrease in cost. However, motorists feel like… Read more...
