Market Research Insights and Research Findings
Latest Market Research Insights
Alcohol may have harmed more than 12,000 children, research shows
November 2014 - Health
As part of Alcohol Awareness week, Drink Wise have revealed shocking figures from a recent campaign. The figures show that over 12,000 children living on The Wirral, who are under 16, have been hurt as a result of another person’s drinking habits. The campaign,… Read more...
Research highlights the extent of mental health stigma
November 2014 - Health
A recent study, commissioned by the Scottish government, has found that nearly 50 per cent of participants would not want people to know if they had a mental illness. Despite the fact that over 25 per cent of those asked had experienced a mental health problem… Read more...
Research shows that just 13 per cent think Ed Miliband is capable of being Prime Minister
November 2014 - Central Government
It has been a bad week for Ed Miliband, as results of a new survey show only 13 per cent believe he could be prime minister. It was found that 58 per cent of Labour supporters claim to be “dissatisfied” with Miliband’s leadership performance. Similarly,… Read more...
Social media engagement with TV drives higher +7 viewing figures
November 2014 - Media and PR
Social media plays a crucial role in a live TV programme’s viewings as it reminds people to watch a programme at a later date if they missed it live. In a recent study to understand Live +7* viewership of an episode, 11 different variables were included.… Read more...
Email, Viewbooks and Non-Personalised communications need to be scrapped, claim the iGeneration
November 2014 - Media and PR
Research from Worldcom Public Relations Group partners Schneider Associates and The Pollack PR Marketing Group has uncovered that the public relations and marketing of universities and colleges needs to be revised. Potential students are becoming more critical… Read more...
