Market Research Insights and Research Findings
Latest Market Research Insights
Should kids risk their career, 50% of women would consider not having any
October 2014 - Professional Services
The belief that having a child may pose a threat to a woman’s career is enough to make 50% consider not having a baby. The impact that having a child could have on their career is a worry to 67% and 50% of mothers, who are in work, admit to missing… Read more...
Scottish survey shows declining landline use
October 2014 - Telecommunications
A poll of over 2,000 participants uncovered that more than 1 in 3 people, in Scotland, do not answer their landline in favour of using their mobile phone. The poll also highlighted that 28% of those surveyed could not even recite their home phone number as… Read more...
Scotland’s retail sales figures plummet in September
October 2014 - Retail
Scottish retail sales have taken a fall by 2.9% in September which is the worst figures since 1999, when records began. It was also found that monthly like-for-like sales figures dropped by 4.2%. This figure was uncovered by the Scottish Retail Consortium… Read more...
Sales of Halloween products are predicted to reach £240 million this month
October 2014 - Retail
A study conducted by Mintel has unveiled that Halloween 2014 is expected to beat 2013’s sales figures by £10 million. The study highlighted that products and services for Halloween were bought by 43% of UK consumers, in 2013. As well as this,… Read more...
Research from Waitrose unveils what we are consuming in 2014
October 2014 - Retail
A new report from Waitrose has uncovered what shoppers are consuming in 2014. Social media and technology is said to be influencing what people eat and drink and relating to this, more people are cooking their own food in the wake of TV’s Great British… Read more...
