Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latest insights are listed below or you can click here to view insights by sector.

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

If you'd like to discuss any of the matters covered in our insight articles, our own reports or to chat about any aspect of research, please contact us at contact@djsresearch.com. Also, if you'd like you'd like to receive tailored, sector specific market research insights direct to your inbox please drop us a note be added to our mailing list.

Latest Market Research Insights

TV stars blamed for irresponsible borrowing, says market research

October 2014 - Financial Services

The results of a recent poll, conducted for debt advice and solutions provider, Debt Advisory Centre, has revealed that the majority of participants considered reality TV personalities, celebrities and fictional characters to be influencing people to borrow… Read more...

Study Shows More Britons are Turning to Home-Made Pet Food

October 2014 - Retail

Research shows Britain’s are purchasing less pet-food, choosing instead to make their own with two fifths (41%) saying they provide their dog with home-made food. Consequentially, dog food sales are down 7% over the past five years from 744 million… Read more...

LinkedIn Users Most Charitable with Time and Money, Research Shows

October 2014 - Voluntary

More than half (51%) of regular social media users in America said they hear about charity initiatives on social media before any other form of communication, according to a recent SurveyMoney Audience survey. In addition, almost half (46%) said they hear… Read more...

Mobile Phone Apps Increasing Number of Female Video Gamers, Study Suggests

October 2014 - Media and PR

Women make up more than half (52%) of people who have played some form of video game in the last six months - a 3% increase from three years ago (49%), according to a recent study powered by Populus. The research revealed that, in the past six months, seven… Read more...

Survey Shows Uncertainty Around Energy Issues Among Brits

October 2014 - Utilities

A recent survey of 2,058 British adults has revealed the nation might not know as much about energy issues as they think. Surprisingly, only a quarter (23%) of respondents were capable of identifying what scientists believe to be the quickest and most effective… Read more...

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