Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latest insights are listed below or you can click here to view insights by sector.

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

If you'd like to discuss any of the matters covered in our insight articles, our own reports or to chat about any aspect of research, please contact us at contact@djsresearch.com. Also, if you'd like you'd like to receive tailored, sector specific market research insights direct to your inbox please drop us a note be added to our mailing list.

Latest Market Research Insights

Customer Satisfaction Levels Higher for Smaller Chains, Report Shows

July 2014 - Food

While larger restaurant chains have suffered declining customer satisfaction levels, smaller outlets have benefited from increased consumer gratification, according to a report published by the American Customer Satisfaction Index (ACSI). On average, Americans… Read more...

Study Reveals how UK Construction Companies Handle Skills Shortages

July 2014 - Construction

A survey conducted by Hays Construction has shown that one fifth of UK construction firms have not taken any immediate action to combat the skills shortages within their workforce. The questionnaire, which was completed by approximately 800 of Hays Construction’s… Read more...

Survey Shows Most Europeans are Happy with Urban Public Transport

July 2014 - Transport & Infrastructure

A report published last month, by the European Commission, has shown that the majority of Europeans are satisfied with most aspects of urban public transport, with ticket prices a stand-out exception. The survey, which was conducted by the TNS Political &… Read more...

Many Britons Not Happy With Their Appearance, Study Shows

July 2014 - Media and PR

According to a recent poll, two fifths (37%) of British adults think celebrity culture is the biggest threat to the well-being of 17 and 18 year-olds in Britain. A break-down of the survey’s results shows males (41%) are more likely than females (33%)… Read more...

Research Highlights Frozen Yoghurt’s Upsurge in the UK

July 2014 - FMCG

In contrast to ice-cream’s decline in volume sales, the UK frozen yoghurt market has experienced significant growth over the last three years. The estimated value sales for ice-cream, between 2011 and 2014, increased 5% to reach £1.10billion,… Read more...

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