Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latest insights are listed below or you can click here to view insights by sector.

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

If you'd like to discuss any of the matters covered in our insight articles, our own reports or to chat about any aspect of research, please contact us at contact@djsresearch.com. Also, if you'd like you'd like to receive tailored, sector specific market research insights direct to your inbox please drop us a note be added to our mailing list.

Latest Market Research Insights

Survey Discovers UK Brands Struggling to Retain Customer Loyalty

May 2013 - Media and PR

The latest Advertising and Media Market Research by Epsilon has discovered that UK brands are finding it difficult to acquire and retain loyal customers, as Britons pull in their purse strings due to the tough economic climate. More than half (57%)… Read more...

Survey Sees Majority of Britons Spending Their Summer Holiday Locally

May 2013 - Sport, Leisure and Tourism

Market research by budget hotel operator Travelodge, which questioned 3,000 British adults, has revealed that as many as two thirds of respondents said they will be spending their holiday in the UK this year. Despite the long, dreary winter, many Britons… Read more...

Consumer Survey Reveals Highest and Lowest Rated High Street Brands

May 2013 - Retail

A new survey by consumer watchdog Which? has uncovered the best and worst rated High Street stores in the UK. WH Smith has been voted as the worst shop, with respondents labelling it as ‘messy and expensive’. The annual survey has seen… Read more...

Survey Analysis Shows Pirate Downloaders Also Buy the Most Online Content

May 2013 - Media and PR

A follow-up analysis of market research conducted by Government watchdog Ofcom has revealed some interesting results about pirate downloaders to contradict the bad press - those who download and share unauthorised copies of files the most are also… Read more...

Electric Car Market Seems Unlikely To Accelerate, Suggests Research

May 2013 - Automotive

Recent news in the electric car industry has led some analysts to voice disbelief in Barack Obama's target of having one million electric cars on the US market by 2015. Coda Automotive, an electric car startup, recently filed for bankruptcy protection… Read more...

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