Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latest insights are listed below or you can click here to view insights by sector.

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

If you'd like to discuss any of the matters covered in our insight articles, our own reports or to chat about any aspect of research, please contact us at contact@djsresearch.com. Also, if you'd like you'd like to receive tailored, sector specific market research insights direct to your inbox please drop us a note be added to our mailing list.

Latest Market Research Insights

Market Research Shows Massive Hike in Cost of Raising a Child

January 2013 - Financial Services

An annual survey by insurer LV= has discovered that the cost of raising a child to the age of 21 has now reached as much as £222,000. This figure represents over a £4,000 increase on last year and £82,000 more than 10 years ago (when… Read more...

Satisfaction Survey Finds UK Consumers Fed Up with Big Six Energy Companies

January 2013 - Utilities

The latest survey of more than 10,000 Britonsby comparison website Which? has shown that despite the ‘Big Six’ energy companies dominating 98% of the UK market, they are being beaten hands down by Green providers when it comes to consumer satisfaction.… Read more...

Market Research Discovers Best and Worst Performing Car Engines

January 2013 - Automotive

A survey by Warranty Direct has revealed that contrary to popular belief that German cars are among the most reliable in the world, they are actually one of the worst for engine failure – these include Audis, BMWs and Volkswagens. Overall, the… Read more...

Survey Finds Britons Not Bothered About Switching Brands for Better Offers

January 2013 - Media and PR

An online survey of more than 29,000 respondents in 58 countries by Nielsen has shown that Britons have less brand loyalty than consumers in other countries - they are happy to switch brands if a new product is recommended by friends or family. … Read more...

Europe Wide Survey Finds UK Toddlers Are Fussiest Eaters

January 2013 - Food

A survey has questioned 1,005 UK mums and a further 1,531 mothers across France, Germany, Italy, Spain, Sweden, and the Netherlands to investigate the eating habits of toddlers. The European Toddler Nutrition Index research by Growingupmilkinfo has found… Read more...

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