Market Research Insights and Research Findings
Latest Market Research Insights
Survey Shows Fleet Leaders 'Cautiously Optimistic' Despite Fuel Challenges
January 2013 - Transport & Infrastructure
A survey by GreenRoad entitled ‘Fleet Leader 2013 Outlook’ suggests that the majority (56%) of UK fleet leaders are cautiously optimistic about 2013. Only slightly more than one in ten (12%) are very optimistic, and around a fifth (22%) are neutral… Read more...
Market Research Reveals Depression, Racism and Match-Fixing All Present In Football
January 2013 - Sport, Leisure and Tourism
A recent market research survey by Four Four Two magazine, which asked the opinion of 100 football players, has revealed that depression, racism and match fixing are all considered major issues. More than three-quarters of the professional players… Read more...
Market Research Shows Global Happines Not Directly Associated With Material Wealth
December 2012 - Public Consultation
A recent poll by Gallup Inc reveals that Latin America has the happiest people. Approximately 150,000 people were surveyed; the results showed seven of the world’s 10 countries with the most positive attitudes are in Latin America. Interestingly, many… Read more...
Survey Shows Changing Face of Christmas Viewing between Now and 1952
December 2012 - Media and PR
Following a survey by Radio Times into BBC One's Christmas Day schedules in 1952, 1972, 1992 and 2012, it has been revealed that Britons are now choosing home-grown drama instead of the light entertainment shows they opted for 20 years ago for… Read more...
Britons Underestimating their Weight According to Survey
December 2012 - Health
Market research by the Health and Social Care Centre has revealed that Britons underestimate their weight by as much as 4lbs on average. Over 8,000 adults were questioned about their perceived height and weight before their actual measurements were… Read more...