Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latested insights are listed below or you can click here to view insights by sector. 

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

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Latest Market Research Insights

BBC Suffers Knock to Reputation from Jimmy Savile Scandal According to Poll

December 2012 - Media and PR

  The latest opinion poll on behalf of MediaGuardian has seen the BBC suffering significant reputation damage following their controversial refusal to release a report broadcast on the notorious Jimmy Savile case. Nearly half the public polled said they… Read more...


Market Research Measures Position of UK Businesses on Raising Finance

December 2012 - Business Support

  A poll of over 800 business leaders across the nation by chartered accountants Baker Tilly has revealed what UK companies feel about banks and raising finance in general. ‘Your Outlook for 2013 – a Business Survey’ questioned decision… Read more...


Poll Discovers Over 55s Keen on Tech Gadgets this Christmas

December 2012 - Information Technology

  An online poll by YouGov on behalf of Kaspersky Lab has revealed that far from being content with the traditional book or jumper, over 55s are getting savvy about tech gadgets - tablets, smartphones and laptops are high on their Christmas Wish List… Read more...


Study Highlights Many UK Households Struggling with Debt

December 2012 - Financial Services

  An online survey covering 4,000 UK households between 12 September and 2 October on behalf of the Bank of England has highlighted the fact that the poor have had their incomes squeezed more than the rich over the past year, and Britons in general are… Read more...


Consumer Research Sees Most Britons Still Keen on In-Store Shopping over Online

December 2012 - Retail

  A survey of 1,000 UK consumers aged between 18 and 55+ has been conducted by Hitachi Consulting to research the ‘Shopping Particle’ – a term that describes the exact moment in every retail transaction when a customer makes the decision… Read more...

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