Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latested insights are listed below or you can click here to view insights by sector.

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

If you'd like to discuss any of the matters covered in our insight articles, our own reports or to chat about any aspect of research, please contact us at contact@djsresearch.com. Also, if you'd like you'd like to receive tailored, sector specific market research insights direct to your inbox please drop us a note be added to our mailing list.

Latest Market Research Insights

Survey Finds Britons Losing Trust in SMS and Mobile Social Networking

March 2012 - Information Technology

A survey of 1,000 UK consumers by Cloudmark has uncovered an increasing decline in public trust for marketing texts and mobile social networking. SMS is now viewed as a less secure channel than a year ago by 19% of the surveyants, and a majority of 52% said… Read more...

Survey Discovers British Women Lack Saving Savvy

March 2012 - Financial Services

A survey by Barclays, CARE International UK and Plan UK for International Women's Day has discovered that British women have a bad attitude to saving, earning and understanding money. Even compared to 94% of women in Ghana who save money yet many of whom… Read more...

Survey Finds UK Retail Venues Losing Customers from Unfriendly Dog Policy

March 2012 - Retail

A European survey of more than 3,000 dog owners by the Cesar organisation has found Britain to be less dog friendly than Belgium, France, Germany, Italy and Spain. More than half of the UK dog owners surveyed at 52% agreed that Britain is less dog-friendly… Read more...

Market Research Finds Most Britons Go Into Autopilot after Driving Only 11 Minutes

February 2012 - Transport & Infrastructure

According to a poll of 1,003 UK motorists by Esure car insurance, most drivers mentally switch off after just 11 minutes of travel - on average, Britons waste £47.25 a year in petrol due to driving extra miles on autopilot. Some of the motorists questioned… Read more...

National ONS Survey Unveils Happiest and Unhappiest People in Britain

February 2012 - Public Consultation

A survey of 80,000 Britons by the Office for National Statistics (ONS) has revealed the demographics for who is most and least happy across the nation. In total, it found that middle aged men who live in London or the West Midlands are the unhappiest people… Read more...

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