Market Research Insights and Research Findings
Latest Market Research Insights
Survey Finds Many Adult Britons Wont Be Parted From Their Teddy Bear
February 2012 - Public Consultation
A survey of 6,000 Britons by hotel chain Travelodge has found that 35% of adults in the UK still sleep with a teddy bear. The study follows the efforts of Travelodge staff trying to reunite more than 75,000 forgotten bears in 452 of their hotels – only… Read more...
Global Consumer Poll Finds Consumers Disappointed with Their Mobile Operators
February 2012 - Telecommunications
A poll of 2,000 consumers from across the UK, France, Germany and the US that was commissioned by software provider Comptel Corporation has discovered that the majority of people are feeling let down by their mobile operators. Two-thirds of the respondents… Read more...
Market Research Sees UK Shoppers Feeling More Upbeat
February 2012 - Retail
A survey of over 1,000 food and grocery shoppers by IGD ShopperVista has found that UK consumers are starting to feel more positive – many indicate they have adapted to the current economic reality and believe they have weathered the worst part of the… Read more...
Survey Discovers Increase in People Terrified of Being Without a Mobile Phone
February 2012 - Telecommunications
Recent market research has uncovered a steep rise in nomophobia in the UK - an anxiety disordercharacterisedby extreme and irrational fear when people are away from their mobile phones. First identified in 2008, this 21st century phobia has seen an 8% increase… Read more...
Survey Shows Decline in Social Media Interest amongst Britons
February 2012 - Information Technology
A new survey by YouGov has found that although uptake of social media services is high in the UK, almost half of Britons at 41% are currently getting "bored" with the likes of Facebook and Twitter. The study suggests that social networking is 'growing… Read more...
