Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latested insights are listed below or you can click here to view insights by sector. 

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

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Latest Market Research Insights

Market Research Finds Britons Prefer Texts and Printed Vouchers to Mobile Web

January 2012 - Public Consultation

According to new market research by the Direct Marketing Association, UK consumers prefer receiving promotions by text message instead of mobile web. In total, 38% of the consumers who took part in the study like text promotions compared to a mere15% that… Read more...


Survey Finds British Homes in Need of New Year Cleaning Blitz

January 2012 - Public Consultation

Market research commissioned by domestic cleaning company Bissell has shown that 40% of Britons say a New Year home detox will make them feel happier. In terms of cleaning priorities, stains and messes are top on the list, followed by leftover cooking spills… Read more...


Global Happiness Index Survey Finds Britons Better Off than French and Spanish

December 2011 - Public Consultation

A happiness survey by the Cambridge University of 43,000 people in 22 countries has found that far from Britons being a gloomy bunch, we are in fact less miserable than the French, Germans and Spaniards. The study asked participants to describe 10 areas of… Read more...


Survey Finds UK Parents Not Implementing Online Safeguards for Their Kids

December 2011 - Education

A Virgin Media survey has revealed that more than one-third of the British parents who are planning to buy their children a computer this Christmas have not given any thought to parental control software for online protection. In total, 10% of the UK mothers… Read more...


Survey Uncovers Cost and Differing Car Performances When Tackling Potholes

December 2011 - Transport & Infrastructure

A survey by Warranty Direct has revealed the best and worst cars for dealing with potholes on UK roads. Japanese made Honda’s were found to be the most pothole-resilient, which saves their owners a significant amount of money in repairs each year. Toyota's… Read more...

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