Market Research Insights and Research Findings
Latest Market Research Insights
Survey Uncovers Massive Gap in Childrens Christmas Knowledge
December 2011 - Education
According to a recent survey of 1,000 British kids between the ages of five and seven by Woolworths.co.uk, Christmas is largely meaningless to the new generation. Shockingly, 36% the young children who took part in the study didn’t know that December… Read more...
Survey Uncovers Unfair Online Delivery Practises to People in Rural Scotland
December 2011 - Retail
A Citizens Advice Scotland survey has revealed that people in rural Scotland are being given the short end of the stick compared to the rest of the nation when it comes to online delivery this Christmas. Not only are Scots in rural areas being charged 'rip-off'… Read more...
Survey Finds UK Has Highest Rates of Online Shopping in 17 Countries
December 2011 - Retail
The latest market research by communications regulator Ofcom has discovered that Britons are increasingly using the Internet to obtain all manner of goods and services, including online TV. Out of all the countries surveyed, including Germany, Japan, the… Read more...
Survey Finds Millions of Flight Passengers Ignore Request to Switch off Mobile
December 2011 - Public Consultation
A survey by travel company HolidayExtra.com has revealed that over the past 12 months, around six-and-a-half million Britons are failing to switch off their mobile phones when flying in and out of the UK. The study questioned nearly 2,000 holidaymakers about… Read more...
Survey Discovers Marketing Industry Has Most Driven Professionals
December 2011 - Media and PR
A survey of more than 2,000 UK workers by recruitment company Robert Walters has found that marketers tend to be the most confident, ambitious and hard working in their jobs. The study looked at career and professional decisions within 11 different industries.… Read more...