Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latest insights are listed below or you can click here to view insights by sector.

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

If you'd like to discuss any of the matters covered in our insight articles, our own reports or to chat about any aspect of research, please contact us at contact@djsresearch.com. Also, if you'd like you'd like to receive tailored, sector specific market research insights direct to your inbox please drop us a note be added to our mailing list.

Latest Market Research Insights

Market Research Suggests Dogs Are Womans Best Friend

February 2012 - Public Consultation

A survey by new website petnet360.co.uk indicates that women value their dogs over their partners – 60% of female pet owners admitted they talk mostly about their beloved canine to friends and colleagues instead of about their husbands or children. … Read more...

Survey Discovers Digital Divide between Parents and Children

February 2012 - Information Technology

An online survey of 1,800 Britons by ParentPort website on has found that only one in six parents (16%) understand the technologically advanced gadgets used by their children. ParentPort itself was jointly set up in October last year by consumer bodies which… Read more...

Market Research Finds Fast-Food Franchises Weather the Recession Well

February 2012 - Food

A survey by FranchiseSales.com has confirmed that fast-food restaurants serving low-cost meals are one of the better performing industries since the recession took hold in 2008. The study showed that the average age of the person attracted to buying a fast-food… Read more...

Market Research Uncovers the Gifts Women Detest on Valentines Day

February 2012 - Public Consultation

A survey on behalf of the UK Gift Card & Voucher Association (UKGCVA) has revealed the gifts women don’t want, don't use and plainly find offensive on Valentine’s Day. Top on the list for most hated presents that are guaranteed to make… Read more...

International Survey Reveals Facebook Fatigue and Other Internet Trends

February 2012 - Information Technology

An international market research study on trends in Internet behaviour has found that while social network activity is growing, researchers are seeing a decline in usage amongst early adopters of Facebook. The authoritative survey by GlobalWebIndex measured… Read more...

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