Market Research Insights and Research Findings
Latest Market Research Insights
AA Roadside Survey Discovers Worst Areas in UK for Not Wearing Seatbelts
June 2011 - Automotive
A market research study on behalf of the Automobile Association (AA) has revealed that one in 20 drivers do not wear a seatbelt. The roadside survey logged 40,000 cars with the help of 400 volunteers across the UK in April and May – it found a general… Read more...
Market Research Shows Rise in Britons Using Mobile Devices to Plan Holidays
June 2011 - Information Technology
Recent market research by TripAdvisor has shown that mobile devices are becoming an increasingly popular method for Britons to organise their holidays. In total, 27% of those who took part in the survey said they used smartphones and tablets to research the… Read more...
New Research Discovers a Major Increase of Women Working in IT
June 2011 - Information Technology
A poll by online commerce platform PeoplePerHour.com has uncovered a significant increase in the number of women working in the IT industry. There has been a 165% rise in females working in the digital sector in total. Nearly half of those are in design and… Read more...
Study Shows Majority of British Car Owners Feel Ripped Off By High Fuel Costs
June 2011 - Automotive
A poll of 2,500 UK drivers by Admiral has shown that 92% of British car owners feel 'ripped off' by current fuel prices. The 2011 Admiral Survey of Motorists also demonstrated that over half (51%) of those who took part in the study are cutting back… Read more...
Poll Finds British Public Clueless About the Countryside
June 2011 - Sport, Leisure and Tourism
A survey by farming charity LEAF has uncovered a significant lack of awareness when it comes to the British public’s knowledge about nature and wildlife. In total, one in five adults who took part in the study are unaware that acorns come from oak trees,… Read more...
