Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latest insights are listed below or you can click here to view insights by sector.

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

If you'd like to discuss any of the matters covered in our insight articles, our own reports or to chat about any aspect of research, please contact us at contact@djsresearch.com. Also, if you'd like you'd like to receive tailored, sector specific market research insights direct to your inbox please drop us a note be added to our mailing list.

Latest Market Research Insights

Poll Finds British Public Clueless About the Countryside

June 2011 - Sport, Leisure and Tourism

A survey by farming charity LEAF has uncovered a significant lack of awareness when it comes to the British public’s knowledge about nature and wildlife. In total, one in five adults who took part in the study are unaware that acorns come from oak trees,… Read more...

Survey Reveals UK Workers Putting Company Data at Risk

June 2011 - Information Technology

Fasthost Internet have completed a new survey of UK office workers that has uncovered a worrying trend - of the 1,000 people polled, one-in-four admitted to committing at least one ‘data security sin’. In total, 37% said that they have taken risks… Read more...

Survey Finds Joy is in Lifes Simple Pleasures

June 2011 - Public Consultation

Sports cars, champagne, exotic holidays and an impressive bank balance are all very well and good, but a new survey has revealed that the best things in life are free. Of the 2,000 people who took part in the study, the majority chose simple pleasures over… Read more...

Survey Shows Majority of Britons Now Choose Renting Over Buying

May 2011 - Housing

A recent survey by Halifax of 8,000 people aged between 20 and 40 has revealed that two thirds of people who do not own their own home are not expecting to buy a property. The mortgage lender has found that strict lending criteria, high property prices and… Read more...

Majority of Britons Havent Tasted English Wine Research Finds

May 2011 - Food

To coincide with English Wine Week, a survey of 2,000 people has revealed that 54% of the UK public have never tasted wine produced in Britain. The survey, carried out by cottage letting agency cottages4you, also found that only 11% of Brits have visited… Read more...

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