Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latested insights are listed below or you can click here to view insights by sector.

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

If you'd like to discuss any of the matters covered in our insight articles, our own reports or to chat about any aspect of research, please contact us at contact@djsresearch.com. Also, if you'd like you'd like to receive tailored, sector specific market research insights direct to your inbox please drop us a note be added to our mailing list.

Latest Market Research Insights

New Survey Sheds Light on UK Women

March 2011 - Public Consultation

A survey which took place across university campuses around the UK has shown that body image is an issue for females of every age, with a third of women saying they would trade at least a year of their life to achieve their ideal body shape and weight. Research… Read more...

Survey Finds Brits Prefer Pets over Partners

March 2011 - Public Consultation

A recent survey commissioned to coincide with the DVD release of the movie Marmaduke has discovered that many Britons rank their pets higher than their love lives. The researchers interviewed 3,000 pet owners about how having a pet impacted on their relationships.… Read more...

Survey Reveals Most Hated UK Companies - Manchester United In First Place

March 2011 - Professional Services

According to the results of a recent survey conducted by Online Opinions, Manchester United is currently the most hated company in Britain. The poll of over 1,000 people saw Sir Alex Ferguson's United secure 26% of the overall vote - the club's success,… Read more...

Keep Britain Tidy Survey Shows Fast-Food Wrappers Are Top Rubbish Culprit

March 2011 - Local Government

A survey of the top brands found littering UK streets, conducted by Keep Britain Tidy, has revealed that fast-food wrappers are the most common culprit in more than half of British cities and towns. Across the UK as a whole, McDonald's was the brand most… Read more...

Poll Reveals How the iPad Has Changed Media Consumption

March 2011 - Information Technology

A poll of 1,007 iPad owners in the UK, conducted for YouGov/Seven Publishing, has revealed how the device has changed media consumption habits. All in all, laptop use amongst those surveyed saw a decrease of 36%, desktop use is down 31% and watching TV down… Read more...

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